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The reasons for visiting online casinos are exactly opposite to the reasons for visiting traditional casinos: geographical proximity, possibility to socialize with friends and optional additional entertainment The gamblers who visit online casinos have a positive attitude towards information technology, and are representatives of the younger generation.
Such characteristics are also mentioned in other studies in the field which have come to similar conclusions. They state, among other things, that online gamblers are computer- and internet savvy, that they are younger, that they have above-average education, and that they choose to gamble online because that allows them to play alone. In contrast, traditional gamblers do not visit virtual casinos primarily because they wish to socialize with other gamblers. Online casinos are, in fact, competitors to traditional casinos. Consequently, they face the challenge represented by the virtualization of the gambling market, to which they will have to find an appropriate answer if they want to take their slice of the pie in the rapidly growing market of virtual casinos. There seem to be only two options for traditional casinos: the first is to create their own online casinos, which would be a smart promotional and marketing move, and the second is to transform online gamblers into traditional gamblers at least on weekends.